Merchandising in Travel Retail
The Merchandising service is a necessary part to keep track of your brand representation on the spot.
The Baltic sea is small and compact, but a very lively area. Thanks to our merchandising service the promoted product selection will receive a comprehensive status report on a regular basis concerning visibility, pricing, competitor activities, but also important information on developments in the travel retail industry.
The merchandiser performs regular visits to build and maintain strong relations with the staff on ferries, border shops, and the airports. The Merchandisers also provide substantial feedback to enhance the visual representation and make an influence on the brand representation.
The merchandising service also includes a versatile set of supportive functions; production materials, transportation, and storage.