Founded in 1994 by Petri Parviainen and has become one of the leading providers of promotional services in the Nordics & Baltic Sea area.
Our devoted team has run promotions in airport duty-free shops, on cruise ferries and in border shops for more than two decades now and successfully contributed to sales growth and brand awareness for the client brands, which can be proven through the strong, on-going partnerships. We know how it works and to expect the unexpected.
VISION - MISSION - FOCUS
OUR VISION IS TO BE THE BEST MATCHMAKER IN TRAVEL RETAIL IN THE NORDICS
The story of SP-Works started in 1994 when the founder and CEO of SP-Works, Petri Parviainen, discovered there to be a pain point in the travel retail industry - the need to find and match the right people with the right brands.
Now SP-Works has been operating in the travel retail industry in the Nordics for more than two decades. So far, we've managed to achieve our goals by creating meaningful relationships with both our clients and employees through devoted commitment in order to achieve long-termed cooperation far into the future.
Mission & Focus
Our mission is to keep the position as the most qualitative provider of promotional services through constant delivery of desired outcomes. The long experience and constant growth have convinced our team to prioritize the quality, expertise, and uniqueness of providing tailored solutions. We have succeeded to receive positive results through the training of our employees, comprehensive reporting and insightful feedback for the client brands.
Our main focus is to stay relevant by keeping a leading position in our industry through brand awareness and strategic sales growth with the help of uncompromising service quality.
TRAVEL RETAIL IS OUR PASSION & EXPERTISE
The duty-free travel & retail industry in the Nordics is a specific niche, which is fun and adventurous, with a diverse set of expertise in the industry.
We are proud to cooperate with exclusive, world-known brands, with decades of history in their category.
All of the client companies have a strong brand image, and we help to maintain their brand awareness through specifically designed campaigns and projects.
The long experience of representing a large portfolio of international brands within travel retail has given us a broad understanding and expertise of various ways to deliver desired results to our collaborators, partners, and clients.
To be the most trusted matchamaker in travel retail in the Nordics
To be the leading provider of promotional services through quality, expertise, and loyalty.
Create Brand Awareness and Sales Growth in the long-term for our the client brands.
Our team has operated in the travel retail and duty-free industry for 10 to 25 years and is driven to advise your company on how to succeed in boosting the overall sales through our tailored promotional services. Whether you need short-term sales promoters or a long-term area representative, you are sure to find what you’re looking for at SP-Works.
We operate in Finland, Sweden, Latvia, Estonia, Denmark, and Germany and provide our promotional services in English, Finnish, Estonian, Swedish, German, Mandarin, and Russian. You are welcomed to contact us anytime!
Founder & CEO
+358 40 544 6898
If you are interested in the latest news about travel retail or want to hear some stories about the golden years of the 1990s, our CEO Petri is the guy for you. Once a promoter himself, he was such a good fit for his role in the travel retail industry that he decided to turn it into a lifelong career.
Malin takes good care of people and cats alike. Outside the travel retail sector, she might have a bright future in the pharmacy industry. She has a pill in her pocket to cure any trouble, and if it can’t be healed with medicine, then her empathy and good thoughts will certainly help.
She came from the field (literally) to our office. A warm-hearted whiskey geek, always ready for new adventures. Nothing is impossible for Mira, and her days tend to include more hours than those of normal people.
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
The cookie is used by cdn services like CloudFare to identify individual clients behind a shared IP address and apply security settings on a per-client basis. It does not correspond to any user ID in the web application and does not store any personally identifiable information.
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Advertisement".
This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors.
This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visted in an anonymous form.