Sales promotions and recruitment solutions since 1994.


Whether your company is looking for Brand Ambassadors, Sales Promoters or Merchandisers, and need help to recruit an expert in travel retail - we are up for the challenge!

We can offer tailored service solutions that bring your company sales growth and generates valuable brand awareness in the duty-free and travel retail market, for example, multilingual sales promoters during high seasons and whiskey experts for unique events. Regardless of your needs, don't wait. We are more than happy to discuss how we can help your company promote your brand in the most profitable way.

Brand Ambassadors

The Brand Ambassador concept is our most popular service.

The Brand Ambassador concept is a marketing campaign with specific goals, such as improving sales, reputation and increasing brand awareness. The campaigns can be temporary partnerships for a fixed period, or long-termed, ongoing ones.

We recruit dedicated and committed industry experts with careful consideration to represent our customers' brand. The Brand Ambassadors we've chosen are specialists within Travel Retail and have experience in traveling in the Nordic regions.

The Brand Ambassadors at SP-Works are natural influencers with a specific brand or product expertise such as beauty consultants, champagne or chocolate experts. They are also passionate about building and growing customer relationships and are excellent at collecting useful feedback. Their goal is to stay on top of the game and act as your brands' eyes and ears in the field to grow the ROI on sales.



Sales Promoters

Sales promotion is one of our most used services during the high season - and for a good reason.

Sales Promotions are still a classic part of travel retail and to the travelers' positive store experience. We have proven that tasting and face-to-face contact strongly remains as a profitable part for the brand image, even though there are many options to product advertising today, such as social media.

The Sales Promoters at SP-Works are highly motivated to accomplish outstanding sales results and get comprehensive sales and product training before entering the role in representing our customers' brand.

With the support of sales promotion and direct contact, your brand has the opportunity to a wider reach of the desired target audience, since there's a bigger chance for creating a stronger memoria of the brand and visibility to the products.


Our Merchandising service is an important and necessary part to keep track of your brand representation on the spot.

The Baltic sea is small and compact, but a very lively area. Thanks to our merchandising service your promoted product selection will receive a comprehensive status report on a regular basis concerning visibility, pricing, competitor activities, but also important information of developments in the travel retail industry.

The merchandising service is usually handled through regular visits to build and maintain strong relations with the staff on ferries, border shops, and the airports. Our Merchandisers are responsible for providing feedback to enhance the visual representation and make sure that your brand is well represented at all times.

Our merchandising service also includes a versatile set of supportive functions; production materials, transportation, and storage.


Our recruitment service includes detailed industry knowledge and makes SP-Works THE matchmakers of travel retail in the Nordics.

With 25 years of experience and as the leading provider of promotional services in the Nordic & Baltic Travel Retail market, we have successfully managed to create a large network of key partners, contacts and stakeholders in this specific field. We have also gained valuable knowledge and insights into this industry since we know the requirements and the demands to deliver successful recruits to represent our customers' brands.

Our recruitment process has been improved and developed over the years with the help of understanding of our customers' brand needs - including scouting, interviewing and presenting potential candidates for our customers. Our team is also closely involved in the early stages of recruitment to assist in training, coordination, and in planning the strategy of best practices in the field to ensure the best possible service quality and promotional results.


Airports, ferries, and border shops – we are where the travelers are!


Just pick your port, because we sail everywhere in the Baltic Sea. Too many options for where and how you should spend your resources? Leave the planning to us!


Our multilingual staff are ready to boost your sales at every Nordic airport. We can even provide Mandarin-speaking promoters for Helsinki Airport.

Border shops

Strömstad in Sweden, Puttgarden in Germany and Ikla in Latvia are just some of the border locations where you can meet our brand ambassadors and sales promoters.

Interested to learn more about our promotional services?