About Us

Experts of Travel Retail since 1994.

25 years of Travel Retail experience

SP-Works Oy

SP-Works Oy was founded in 1994 by Petri Parviainen and has become one of the leading providers of promotional services in the Nordic region since then. Our team has run promotions on ferries, in airport duty-free shops and in border shops for more than two decades. We know to expect the unexpected.

We believe that the quality of our services must be commensurate with the image of your company and that of your product. We also believe that only comprehensive premium-quality service can guarantee a successful promotion and justify your investment with us.


About Us


Our priorities in matchmaking are quality, professionalism and variety. We have been in the business since 1994 and know the travel retail environment in the Nordics.

SP-Works was created based on the need to match the right people with the right brands. We want to create long-term relationships that may start with a short trial, but can build up to years of trust and commitment – both with our clients as well as our employees. The travel retail segment is truly special, fun and adventurous, as are the people working in the business!


We are proud to work with desirable, world-renowned brands, many of which could be considered icons in their own right. For companies whose whole existence relies on these brands – which have sometimes taken decades or even a century to build to the current level – it is never easy to hand them over into someone else’s care. Owing to our true commitment, passion and expertise in the travel retail sector, you can rest easy knowing that your brand is safe with us.

Our overarching goal has been to gain a leading position in our sector through organic growth and uncompromising quality. This has been made possible by our hands-on attitude and our motivation to be positioned as the best possible partner for our customers. Add to that our commitment to remain an interesting, challenging and motivating employer, and it is easy to understand why so many leading brands rely on us to meet their ongoing needs.


Quality, Trust, Loyalty


Professionalism, Quality, Variety


Expertise, Value Creation, Growth

About us

Our Team

We are a team of highly motivated professionals willing to do the outmost for your promotional needs in the duty free and travel retail market. Whether you need short-term promoters or a long-term area representative, you are sure to find what you’re looking for from SP-Works. We operate in Finland, Sweden, Estonia and Denmark, and serve our customers in English, Finnish, Estonian, Swedish, German and Russian.

Petri Parviainen

+358 40 544 6898

If you are interested in the latest news about travel retail or want to hear some stories about the golden years of the 1990s, our CEO Petri is the guy for you. Once a promoter himself, he was such a good fit for his role in the travel retail industry that he decided to turn it into a lifelong career.

Katri Jurvelin

Sales Manager
+358 40 706 0814

She always has more than several irons in the fire, but don’t worry: she will clean the piles on her desk, make a plan for your needs and sell to you. A wine enthusiast – if not in the office, you can find her with a glass of bubbly.

Malin Elg

Project Manager
+358 40 833 2660

Malin takes good care of people and cats alike. Outside the travel retail sector, she might have a bright future in the pharmacy industry. She has a pill in her pocket to cure any trouble, and if it can’t be healed with medicine, then her empathy and good thoughts will certainly help.

Mira Åkerholm

Project Coordinator & Brand Ambassador
+358 50 538 5714

She came from the field (literally) to our office. A warm-hearted whiskey geek, always ready for new adventures. Nothing is impossible for Mira, and her days tend to include more hours than those of normal people.

Nensi Živković

Project Manager
+358 45 635 5596

An endless source of creative ideas which she came to implement in cold Helsinki, all the way from sunny Croatia. She travels at high altitudes and long distances, businesswise and literally. By constantly moving forward she achieves her set goals.

More information about our services?